Activating authenticity is at the heart of everything we do!

We're here to ignite that inner spark that yearns for a deeper connection with your true self.

With our carefully curated programs, we guide you through an exciting journey of self-discovery, helping you to:

  • Identify and break down the barriers that keep you from living authentically.
  • Align your actions with your values, ensuring every choice reflects the real you.
  • Cultivate a mindset of growth and resilience, empowering you to face life’s challenges with confidence.
  • Foster meaningful connections with others, grounded in your true self.

Join us in embracing authenticity, and let's make life a more joyful and genuine experience together!

woman coaching , wearing navy blue polka dots

Authenticity Certification programs for coaches will take your business to the next level.

From our Certified Authenticize Assessor program to our Reclaim Coaching System, we have a program that will benefit your clients and your business.

Our programs for individuals run include coaching, The Amplify Your Authenticity Club and other programs to step into your full potential.

Your Authentic Voice has power - power to make a difference in your life and the lives of others. Discover how to Cash In On Your Authentic Voice and build the business and life you have always dreamed of.

Mission: To Activate Authenticity Across the Globe

At Authenticity U, we believe that a truly great life begins with embracing authenticity! Our mission is to help individuals, organizations, and communities activate their true selves for the betterment of humanity. We achieve this with a series of carefully curated programs designed to inspire self-discovery and genuine expression. Join us on this joyful journey towards living an authentic life!

Philosophy: Let The Change Begin Within You

Being authentically you is not just a state of being—it's a journey of becoming. At Authenticity U, we guide you on this journey, helping you shed societal expectations and self-doubt to uncover your genuine self. Our goal is to ignite the spark within you that yearns for deeper connections and meaningful living.

Core Offerings

Step into Your Authentic Self:

  •  The Amplify Your Authenticity Club is the ideal place to start stepping into your authentic self. A monthly subscription gives you access to a community of others who are growing in authenticity right alongside you.

Connect with Your Authentic Voice:

  •  Cash in on Your Authentic Voice and build the business you have always wanted. Sign up today and discover how your can turn your authentic voice into a thriving business.


  • Aspiring coaches, trainers, and speakers can benefit from our comprehensive certification programs.
  •  Certified Authenticize Assessor is the ideal first course.


Welcome to Authenticity U, where we believe that true greatness begins with embracing your authentic self! Our team of expert trainers collectively boasts over 250 years of experience in life and business, bringing unparalleled wisdom and insights to every course we offer.

At the heart of our programs is The Authenticize Process by Dr. Norma Hollis, for which we are proud to hold an exclusive license. This groundbreaking process forms the foundation of all our offerings, represented by the innovative Authenticity Grid. Developed from over 30 years of in-depth research into human nature, the Authenticity Grid is a powerful nine-dimension self-awareness tool designed to help individuals and organizations understand and harness their internal energy.

Through our carefully curated programs, we guide you on a transformative journey of self-discovery and genuine expression. Whether you're looking to align your actions with your values, cultivate resilience, or foster meaningful connections, Authenticity U is here to support you every step of the way.

All courses at Authenticity U are taught by a team that together, brings a diverse and enriching range of experiences and expertise to our courses on authenticity. Their combined knowledge ensures that students receive comprehensive and supportive guidance on their paths to living more authentic lives.

Our team of instructors has a combined total of 270 years of life experience and comes from a range of backgrounds. As you go through the courses, you will get to know them all.

Join us at Authenticity U and unlock the true potential within you and your organization.

Let's make life a more joyful, authentic, and fulfilling experience together!


At Authenticity U, we help you unlock your authentic self, discover your natural gifts, and learn how to share them with the world. We're here to offer guidance and suggestions, but it's up to you to reflect and embrace what resonates with your true self.

Start Your Journey:

Connect with Your Authentic Voice:


  • Aspiring coaches, trainers, and speakers can benefit from our comprehensive certification programs.
  • Certified Authenticize Assessor is the ideal first course.

Join us at Authenticity U and embark on a fulfilling journey of self-discovery and authentic living!

The Authenticity Grid

The Authenticity Grid is the result of decades of research. It provides deep insights into personal and organizational dynamics, guiding users towards a more authentic and fulfilling existence.

Our Commitment

Authenticity U is dedicated to fostering a world where authenticity thrives. Through our programs and community initiatives, we strive to make authenticity a global standard.


"One of the things that the course really helped me do was market my book. I have to be authentic, and others were encouraging me to use a proven formula, and blah, blah, blah. I’m not trying to be somebody I’m not. I’m an introvert, and I don’t want to be operating in a way that I don’t believe. The discussions we have had have helped me build more confidence to realize that."

Steve Friedman, Author, Retired from Corporate Sales

"It's been a very enlightening experience. I've learned a great deal about using my Authentic Voice and learning exactly what I need to do in terms of the type of speaker that's going to help people move forward in their lives. Thanks Authenticity U!"

Ellison Turner, Chicago, IL

"I felt “stuck” in my business. I didn’t have a clear direction as to how to move it forward. By the end of the coaching, I had it all laid out. I am now clear on who I help and how I help them. I’m excited about my business and excited about the lives and businesses I will make better through my work."

Kim Chenier, Attorney, Build a Six-Figure Business

"I am currently one of the most sought-after speakers in America on school climate and culture, motivating black males, and principal leadership development. It all goes back to participating in this process. Thank you."

Baruti Kafele, Internationally-Renowned Educational Speaker & Author

"I was living a life of lack of self-expression. I couldn’t be authentic in that environment, and I did not want to be less than authentic. The program helped me realize that it hurts too much not to be me."

Amenia Army, Certified Coach