Certified Authenticize Assessor

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Authenticity has become a very popular word in today’s society.

Have you ever told anyone to "just be authentic," or has anyone ever told you that?

Consider that being authentic is more complex than a simple question.


As a coach, consider that the complexity of being authentic may be at the root of some of your clients’ most pressing issues.

We have found that failure to practice one’s authenticity frequently shows up in one or more of these areas:


How would your coaching practice be impacted if you had a tool that would effectively help you assess your client’s level of authenticity?

What if that tool also came with the ability to create a customized roadmap for long-term relationships with your clients?

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When you become a Certified Authenticize Assessor and use the Authenticity Assessment, Authenticity Grid and Authenticize Maps in your coaching practice, you help your clients Authenticize.

Authenticize means "exercising your authenticity" by being your authentic self, sharing your authentic voice, and living your authentic life.

Some of the ways we have seen authenticity show up include:

  • Increased self-confidence to stand up and speak out
  • Trusting the voice that speaks within
  • Unlimited joy that is easy to find and experience
  • Clarity about values and how to live them
  • Making decisions faster and with greater ease
  • Intentionally improving health and other habits
  • Self-acceptance and self-management
  • A feeling of freedom
  • More engaging relationship

Certified Authenticize Assessor

The program encompasses the tools you need to guide your clients to exercise their authenticity – to Authenticize.


Authenticity Grid


The result of 30 years of intense research by Dr. Norma Hollis, the Authenticity Grid is at the core of becoming a Certified Authenticize Assessor. The Authenticity Grid is a visual representation of the nine dimensions of our personal energy that impact our authenticity.

You will learn to understand the Grid’s Domains, Dynamics and Dimensions and how to use the Authenticity Grid to coach your clients. Coaches love the Authenticity Grid as a tool to understand their clients in new ways and gain new perspectives on how different coaching specialties integrate with each other.

Watch this brief video to learn more.


Authenticity Assessment


The Authenticity Assessment is the tool you use to discover your clients’ level of authenticity. Just nine questions you ask your clients. The magic comes when you learn how to interpret the scores on the Authenticity Grid, share with your clients and watch their lights turn on!




Once scores are put on the Authenticity Grid you will know how to create the roadmap that identifies which of the 9 dimensions of the Authenticity Grid need focus and in what order. If there are areas of coaching needed that you do not provide, your client can be referred to another Certified Authenticize Assessor in our network.


On the business side you will create your own authenticize map that opens the door for business growth. You will benefit from being part of a community that supports each other


TRAINING Training Schedule


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Training Days


Acquire the expertise in administering the Authenticity Assessment to empower your coaching clients, unlocking the gateway to meaningful connections and transformative growth.


Develop the skills to effectively utilize assessment results in your intake process, enhancing your ability to tailor coaching sessions with precision and empathy.


Dive into the art of interpreting results for immediate coaching impact, fostering accelerated and profound progress in your clients’ transformative journeys.


Gain proficiency in creating a dynamic coaching roadmap that holistically addresses the well-being of each client, ensuring a path of fulfillment and authenticity in every coaching interaction.

Why You Should Join Us

Why You Should Join Us

We Are A Vibrant Group Of International Coaches Committed To Helping Our Clients

Find Their Authentic Self,

Share Their Authentic Voice,

And Live Their Authentic Life.

Training Schedule

Next training starts on July 23rd, 24th, 30th and 31st, 2024. (Tuesday/Wednesday)

from 9 am to Noon, Pacific Time.

Your Instructor

Authenticity U
Authenticity U

All our courses at Authenticity U are taught by a team who together bring a diverse and enriching range of experiences and expertise to our courses on authenticity. Their combined knowledge ensures that students receive comprehensive and supportive guidance on their paths to living more authentic lives.

Our team of five instructors have a combined total of 270 years of life experience and come from a range of backgrounds. As you go through the courses you will get to know them all.
Our programs are developed using the Authenticize Process by Norma Hollis.
Norma Hollis has been developing personal development programs for over 30 years and has been a transformative agent in organizations and businesses as well as in the lives of individuals.
Betty Kimbrough is an executive coach with 30 plus years of experience grooming executives to run multi-million dollar businesses. With a background in corporate America, Betty is integral to our programs aimed at coaches and has the skill and expertise to help coaches and consultants build businesses.
Linda Walker is the founder of LCW Communications. Linda is a relationship building expert and brings her experience as a mentor, business owner and many years of corporate experience to our programs.
Sabrina Jones is an experienced coach and speaker who specializes in personal development and overcoming trauma.

Course Curriculum

  CAA: Course Workbook
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts on July 23rd, 24th, 30th and 31st, 2024. (Tuesday/Wednesday) and will be run monthly.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Who is this course for?
This course is designed for anyone interested in personal development and authenticity, including professionals, students, and anyone looking to enhance their self-awareness and leadership skills.
What do I need to participate in the course?
You will need a reliable internet connection, a computer or tablet, and a quiet space for participating in live sessions and completing the course assignments.
Is there a certificate upon completion?
Yes, all participants who successfully complete the course will receive a certificate of completion.
How can I contact the instructor if I have questions?
You can contact the instructor via email or through the course platform’s messaging system. We aim to respond to all inquiries within 24 hours.
Are there any prerequisites for this course?
There are no prerequisites for this course. It is open to all levels of learners.
Will I have access to future updates of the course?
Yes, once enrolled, you will have lifetime access to any future updates and additions to the course content.

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